Background
An up-and-coming sustainable seed company looking to promote a movement for urban gardening needs an identity. They sell seed-embedded paper which consumers can buy in postcard sized packs. Each pack has seeds for basic garden vegetables which the consumer then cuts up and plants directly into the soil. All packaging and identity materials are made of 100% post-consumer materials and completely biodegradable.

Challenge
Create a complete identity and packaging for a sustainable seed company.

Solution
The name Seedling was chosen because its suffix (-ing) implies that it is something you do, an action, which is exactly what the company wants from its consumers. The Seedling logo was made by cutting into a large, green leaf. This was done to get the most organic, handmade feeling possible. The business card bears a whimsical city rooftop illustration and when watered and given proper sunlight, actually sprouts and can be kept out on a desk until it is ready to be planted. The packaging is simply a biodegradable piece of paper that can be planted and has identity materials on it that have been printed with vegetable based inks.