Absent Bitmap Typeface Poster
National Addy Awards Finalist.
Background
Process Type foundry specializes in contemporary, original typefaces. Their type work ranges from publicly available typefaces to exclusive custom fonts created for specific clients.
Challenge
Design a fresh bitmap typeface that would appeal to designers and support the overwhelming demand for new bitmap typeface solutions. Create a poster to support the concept of the typeface as well as spread awareness to the public about its arrival.
Solution
Absent was based off of Courier, but took an unexpected turn when the counters of each letter were dropped (this is how the typeface gets its name). The poster re-emphasizes this concept as the features of the man’s face are also absent.
Background
Process Type foundry specializes in contemporary, original typefaces. Their type work ranges from publicly available typefaces to exclusive custom fonts created for specific clients.
Challenge
Design a fresh bitmap typeface that would appeal to designers and support the overwhelming demand for new bitmap typeface solutions. Create a poster to support the concept of the typeface as well as spread awareness to the public about its arrival.
Solution
Absent was based off of Courier, but took an unexpected turn when the counters of each letter were dropped (this is how the typeface gets its name). The poster re-emphasizes this concept as the features of the man’s face are also absent.