Anthropologie
Castle District was inspired by the architectural elements of an 1800s Hungarian castle. All the details in the this room support Anthropologie’s home products. For this display, we created a contrast of size and textures. A large canvas sheet dipped in plaster directs the eyes up and down, where merchandise is strategically placed. Vintage silverware was hand-dipped in gesso to add interest and so that prices of merchandise could be written on them.
Harbor was inspired by the neutral colors and clean lines of New England. Specific fabrics are used to tie in elements of design and a common pop color of red is present throughout the space. The detailed signage in the room is relevant to the space and immediately recognizable as supporting the concept and in a way works as packaging. The iris folded paper details added to the wire frames serve as a graphic interpretation of what is happening in the space.
Caravan captures the colors and textures of worldly travels. This simple display supports the color palette of the clothing that surrounds it. Wine bottles were carefully scrubbed, cut and hung from rope to set the tone of the space. A soft, vintage light bulb shines through the middle of the bottles giving the area a warm feeling. Shelving above the clothing also has cut wine bottles. Some are filled with sand, others with rock, and, as always, placed in a composition which complements the merchandise.
Background
Anthropologie is a retailer of high-end women’s clothing, accessories, and home furnishings. There are over 90 stores in 24 states, Canada and as of 2009, their first European store in London. They do not advertise and rely strictly on their monthly catalog and on their in-store displays to bring customers in.
Challenge
Each season, Anthropologie stores receive an inspiration book. This book contains seven concepts which are supported with illustrations, swatches, photos, merchandise, etc. From these concepts, prototype displays are constructed and photos of them are sent out to each store. With the prototype photos and inspiration book on hand, a display for the specific store is sketched out to fit its particular set up and keep with the season’s concepts. Construction and installation of the displays begin after sketches have been approved.
Solution
Carried-out seasonal concepts through large-scale installations in a timely manner to meet deadlines with focus on detail. Worked with a team of creatives to create innovative solutions to maintain the Anthropologie brand and in-store experience.