Selected as the official poster of the 2010 Graphic Design Portfolio Show.



ATTENTION COMPLACENT STUDENTS, FACULTY AND STAFF!

Perception of movement indicates increased susceptibility to Stendhal Syndrome.

Background
Stendhal Syndrome served as the inspiration for the 2010 Graphic Design Portfolio Show and film. It is a psychosomatic illness that causes rapid heartbeat, dizziness, fainting, confusion and even hallucinations when an individual is exposed to particularly beautiful art or a large amount of art in a single place.

Challenge
Create a poster for the 2010 Graphic Design Portfolio Show that fits with the Stendhal Syndrome concept.

Solution
The poster was designed as a Stendhal Syndrome Susceptibility test. The overall tone of the poster is serious, and slightly bleak. The circle in the center that reads, “Stendhal Syndrome” is intentionally small so that the viewer is drawn in. As they come closer to the poster, their eye perceives that the circles are moving with an optical illusion. The poster says, “Perception of movement indicates increased susceptibility to Stendhal Syndrome.” It was chosen as the official poster of the 2010 Graphic Design Portfolio Show. In addition to the poster, a complete event package including a postcard, DVD disc & case, name tag, water bottle, notepad and bag was designed for event guests.