http://www.lizadixon.com LUSTRE Sun, 18 Apr 2010 22:46:09 +0000 http://www.lizadixon.com en http://www.lizadixon.com/LUSTRE http://www.lizadixon.com/following/lizadixon.com/LUSTRE Sun, 18 Apr 2010 22:46:09 +0000 LUSTRE 251596 LUSTRE, n. Brilliancy, Splendor, A quality that outshines the usual. <img src="http://payload.cargocollective.com/1/0/13662/251596/lustrepatternforpdfviewing_640.png" border="0" width="640" height="503" width_o="1070" height_o="841" src_o="http://payload.cargocollective.com/1/0/13662/251596/lustrepatternforpdfviewing_o.png" align="left" /> Like a rough gem, ideas and concepts come to us in an unpolished form. Lustre is the result of a process moving from complex to simple. It is the actualization of a concept’s full potential by cutting away the excess parts, so that its most brilliant form can shine through. http://www.lizadixon.com/Anthropologie http://www.lizadixon.com/following/lizadixon.com/Anthropologie Sat, 20 Mar 2010 02:50:24 +0000 LUSTRE 282622 <img src="http://payload.cargocollective.com/1/0/13662/282622/castledistrict1_640.png" border="0" width="640" height="465" width_o="1062" height_o="772" src_o="http://payload.cargocollective.com/1/0/13662/282622/castledistrict1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/castledistrictsilverware_640.png" border="0" width="640" height="465" width_o="1062" height_o="772" src_o="http://payload.cargocollective.com/1/0/13662/282622/castledistrictsilverware_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/castledistrict3_640.png" border="0" width="640" height="465" width_o="1062" height_o="772" src_o="http://payload.cargocollective.com/1/0/13662/282622/castledistrict3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/castledistrict2_640.png" border="0" width="640" height="465" width_o="1062" height_o="772" src_o="http://payload.cargocollective.com/1/0/13662/282622/castledistrict2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/castledistricttexture_640.png" border="0" width="640" height="465" width_o="1062" height_o="772" src_o="http://payload.cargocollective.com/1/0/13662/282622/castledistricttexture_o.png" align="left" /> Castle District Castle District was inspired by the architectural elements of an 1800s Hungarian castle. All the details in the this room support Anthropologie’s home products. For this display, we created a contrast of size and textures. A large canvas sheet dipped in plaster directs the eyes up and down, where merchandise is strategically placed. Vintage silverware was hand-dipped in gesso to add interest and so that prices of merchandise could be written on them. <img src="http://payload.cargocollective.com/1/0/13662/282622/harbor1_640.png" border="0" width="640" height="425" width_o="1257" height_o="835" src_o="http://payload.cargocollective.com/1/0/13662/282622/harbor1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/harbor2_640.png" border="0" width="640" height="425" width_o="1257" height_o="835" src_o="http://payload.cargocollective.com/1/0/13662/282622/harbor2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/harbor3_640.png" border="0" width="640" height="425" width_o="1257" height_o="835" src_o="http://payload.cargocollective.com/1/0/13662/282622/harbor3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/harbor4_640.png" border="0" width="640" height="425" width_o="1257" height_o="835" src_o="http://payload.cargocollective.com/1/0/13662/282622/harbor4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/harbor5_640.png" border="0" width="640" height="425" width_o="1257" height_o="835" src_o="http://payload.cargocollective.com/1/0/13662/282622/harbor5_o.png" align="left" /> Harbor Harbor was inspired by the neutral colors and clean lines of New England. Specific fabrics are used to tie in elements of design and a common pop color of red is present throughout the space. The detailed signage in the room is relevant to the space and immediately recognizable as supporting the concept and in a way works as packaging. The iris folded paper details added to the wire frames serve as a graphic interpretation of what is happening in the space. <img src="http://payload.cargocollective.com/1/0/13662/282622/caravan1.png" border="0" width="529" height="833" width_o="529" height_o="833" src_o="http://payload.cargocollective.com/1/0/13662/282622/caravan1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/caravanbottlesbelow.png" border="0" width="529" height="833" width_o="529" height_o="833" src_o="http://payload.cargocollective.com/1/0/13662/282622/caravanbottlesbelow_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/caravanbottles.png" border="0" width="529" height="833" width_o="529" height_o="833" src_o="http://payload.cargocollective.com/1/0/13662/282622/caravanbottles_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/caravanuppers.png" border="0" width="529" height="833" width_o="529" height_o="833" src_o="http://payload.cargocollective.com/1/0/13662/282622/caravanuppers_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282622/caravanuppers2.png" border="0" width="529" height="833" width_o="529" height_o="833" src_o="http://payload.cargocollective.com/1/0/13662/282622/caravanuppers2_o.png" align="left" /> Caravan Caravan captures the colors and textures of worldly travels. This simple display supports the color palette of the clothing that surrounds it. Wine bottles were carefully scrubbed, cut and hung from rope to set the tone of the space. A soft, vintage light bulb shines through the middle of the bottles giving the area a warm feeling. Shelving above the clothing also has cut wine bottles. Some are filled with sand, others with rock, and, as always, placed in a composition which complements the merchandise. Background Anthropologie is a retailer of high-end women’s clothing, accessories, and home furnishings. There are over 90 stores in 24 states, Canada and as of 2009, their first European store in London. They do not advertise and rely strictly on their monthly catalog and on their in-store displays to bring customers in. Challenge Each season, Anthropologie stores receive an inspiration book. This book contains seven concepts which are supported with illustrations, swatches, photos, merchandise, etc. From these concepts, prototype displays are constructed and photos of them are sent out to each store. With the prototype photos and inspiration book on hand, a display for the specific store is sketched out to fit its particular set up and keep with the season’s concepts. Construction and installation of the displays begin after sketches have been approved. Solution Carried-out seasonal concepts through large-scale installations in a timely manner to meet deadlines with focus on detail. Worked with a team of creatives to create innovative solutions to maintain the Anthropologie brand and in-store experience. http://www.lizadixon.com/Fine-Art http://www.lizadixon.com/following/lizadixon.com/Fine-Art Tue, 16 Mar 2010 23:57:44 +0000 LUSTRE 314279 <img src="http://payload.cargocollective.com/1/0/13662/314279/Picture 1.png" border="0" width="461" height="645" width_o="461" height_o="645" src_o="http://payload.cargocollective.com/1/0/13662/314279/Picture 1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/314279/Picture 3.png" border="0" width="482" height="706" width_o="482" height_o="706" src_o="http://payload.cargocollective.com/1/0/13662/314279/Picture 3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/314279/Picture 2.png" border="0" width="504" height="713" width_o="504" height_o="713" src_o="http://payload.cargocollective.com/1/0/13662/314279/Picture 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/314279/Picture 5_640.png" border="0" width="640" height="430" width_o="956" height_o="643" src_o="http://payload.cargocollective.com/1/0/13662/314279/Picture 5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/314279/Picture 6_640.png" border="0" width="640" height="426" width_o="954" height_o="636" src_o="http://payload.cargocollective.com/1/0/13662/314279/Picture 6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/314279/Picture 7.png" border="0" width="475" height="711" width_o="475" height_o="711" src_o="http://payload.cargocollective.com/1/0/13662/314279/Picture 7_o.png" align="left" /> http://www.lizadixon.com/2010-Graphic-Design-Portfolio-Show http://www.lizadixon.com/following/lizadixon.com/2010-Graphic-Design-Portfolio-Show Fri, 12 Mar 2010 18:42:09 +0000 LUSTRE 308433 Selected as the official poster of the 2010 Graphic Design Portfolio Show. <img src="http://payload.cargocollective.com/1/0/13662/308433/stendhalposter_640.png" border="0" width="640" height="576" width_o="864" height_o="778" src_o="http://payload.cargocollective.com/1/0/13662/308433/stendhalposter_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/308433/stendhalillusion_640.png" border="0" width="640" height="576" width_o="864" height_o="778" src_o="http://payload.cargocollective.com/1/0/13662/308433/stendhalillusion_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/308433/stendhaltitlepage_640.png" border="0" width="640" height="576" width_o="864" height_o="778" src_o="http://payload.cargocollective.com/1/0/13662/308433/stendhaltitlepage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/308433/stendhaleventpackage_640.png" border="0" width="640" height="576" width_o="864" height_o="778" src_o="http://payload.cargocollective.com/1/0/13662/308433/stendhaleventpackage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/308433/stendhalelixir_640.png" border="0" width="640" height="576" width_o="864" height_o="778" src_o="http://payload.cargocollective.com/1/0/13662/308433/stendhalelixir_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/308433/stendhalnotepad_640.png" border="0" width="640" height="576" width_o="864" height_o="778" src_o="http://payload.cargocollective.com/1/0/13662/308433/stendhalnotepad_o.png" align="left" /> ATTENTION COMPLACENT STUDENTS, FACULTY AND STAFF! Perception of movement indicates increased susceptibility to Stendhal Syndrome. Background Stendhal Syndrome served as the inspiration for the 2010 Graphic Design Portfolio Show and film. It is a psychosomatic illness that causes rapid heartbeat, dizziness, fainting, confusion and even hallucinations when an individual is exposed to particularly beautiful art or a large amount of art in a single place. Challenge Create a poster for the 2010 Graphic Design Portfolio Show that fits with the Stendhal Syndrome concept. Solution The poster was designed as a Stendhal Syndrome Susceptibility test. The overall tone of the poster is serious, and slightly bleak. The circle in the center that reads, “Stendhal Syndrome” is intentionally small so that the viewer is drawn in. As they come closer to the poster, their eye perceives that the circles are moving with an optical illusion. The poster says, “Perception of movement indicates increased susceptibility to Stendhal Syndrome.” It was chosen as the official poster of the 2010 Graphic Design Portfolio Show. In addition to the poster, a complete event package including a postcard, DVD disc & case, name tag, water bottle, notepad and bag was designed for event guests. http://www.lizadixon.com/Marimekko-Textiles http://www.lizadixon.com/following/lizadixon.com/Marimekko-Textiles Wed, 03 Mar 2010 19:59:30 +0000 LUSTRE 282462 <img src="http://payload.cargocollective.com/1/0/13662/282462/pillow_640.png" border="0" width="640" height="526" width_o="1020" height_o="839" src_o="http://payload.cargocollective.com/1/0/13662/282462/pillow_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282462/lamp_640.png" border="0" width="640" height="526" width_o="1020" height_o="839" src_o="http://payload.cargocollective.com/1/0/13662/282462/lamp_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282462/PBchair_640.png" border="0" width="640" height="526" width_o="1020" height_o="839" src_o="http://payload.cargocollective.com/1/0/13662/282462/PBchair_o.png" align="left" /> Background Marimekko is a textile company based in Helsinki, Finland. They are best known for their contributions to fashion and design, particularly in the 1960s and 1970s. Brightly colored print fabrics and simple styles define their image. Challenge Create a new set of textile designs all based in the same color story that fit the style of Marimekko. Solution The color story chosen is warm, and modern in the sense that it has a retro feel to it. The prints were inspired by microscopic wood forms. High in detail, they serve as excellent accent pieces to any home. http://www.lizadixon.com/Absent-Bitmap-Typeface-Poster http://www.lizadixon.com/following/lizadixon.com/Absent-Bitmap-Typeface-Poster Wed, 24 Feb 2010 14:53:59 +0000 LUSTRE 282469 National Addy Awards Finalist. <img src="http://payload.cargocollective.com/1/0/13662/282469/absenttypeface1.png" border="0" width="564" height="840" width_o="564" height_o="840" src_o="http://payload.cargocollective.com/1/0/13662/282469/absenttypeface1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282469/absenttypeface.png" border="0" width="564" height="840" width_o="564" height_o="840" src_o="http://payload.cargocollective.com/1/0/13662/282469/absenttypeface_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282469/absenttypeface3.png" border="0" width="564" height="840" width_o="564" height_o="840" src_o="http://payload.cargocollective.com/1/0/13662/282469/absenttypeface3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282469/absenttitlepage.png" border="0" width="564" height="840" width_o="564" height_o="840" src_o="http://payload.cargocollective.com/1/0/13662/282469/absenttitlepage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282469/absent-poster.png" border="0" width="564" height="840" width_o="564" height_o="840" src_o="http://payload.cargocollective.com/1/0/13662/282469/absent-poster_o.png" align="left" /> Background Process Type foundry specializes in contemporary, original typefaces. Their type work ranges from publicly available typefaces to exclusive custom fonts created for specific clients. Challenge Design a fresh bitmap typeface that would appeal to designers and support the overwhelming demand for new bitmap typeface solutions. Create a poster to support the concept of the typeface as well as spread awareness to the public about its arrival. Solution Absent was based off of Courier, but took an unexpected turn when the counters of each letter were dropped (this is how the typeface gets its name). The poster re-emphasizes this concept as the features of the man’s face are also absent. http://www.lizadixon.com/Fred-Segal http://www.lizadixon.com/following/lizadixon.com/Fred-Segal Wed, 24 Feb 2010 14:53:52 +0000 LUSTRE 282468 <img src="http://payload.cargocollective.com/1/0/13662/282468/fredsegalsignage_640.png" border="0" width="640" height="500" width_o="1046" height_o="818" src_o="http://payload.cargocollective.com/1/0/13662/282468/fredsegalsignage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282468/fredsegalshoppingbags_640.png" border="0" width="640" height="500" width_o="1046" height_o="818" src_o="http://payload.cargocollective.com/1/0/13662/282468/fredsegalshoppingbags_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282468/fredsegaljewleryboxes_640.png" border="0" width="640" height="500" width_o="1046" height_o="818" src_o="http://payload.cargocollective.com/1/0/13662/282468/fredsegaljewleryboxes_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282468/fredsegaljewlerydetail_640.png" border="0" width="640" height="500" width_o="1046" height_o="818" src_o="http://payload.cargocollective.com/1/0/13662/282468/fredsegaljewlerydetail_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282468/fredsegaltagcards_640.png" border="0" width="640" height="500" width_o="1046" height_o="818" src_o="http://payload.cargocollective.com/1/0/13662/282468/fredsegaltagcards_o.png" align="left" /> Background Fred Segal was founded in the 1960s in Santa Monica, California as a trendy, upscale department store and has remained in the Segal family for three generations. There are currently two stores, one in Hollywood and the original store in Santa Monica. Fred Segal is internationally know for impeccable service and trend-setting fashion attracting style-conscious customers, ambitious young stylists and celebrities. Current Fred Segal storefront. <img src="http://payload.cargocollective.com/1/0/13662/282468/fredsegalbefore_640.png" border="0" width="640" height="298" width_o="778" height_o="363" src_o="http://payload.cargocollective.com/1/0/13662/282468/fredsegalbefore_o.png" align="left" /> Challenge Update the Fred Segal logo and redesign brand materials and packaging. Solution Because Fred Segal is so rich in history, and so well known for the logo it has had for such a long time, it is important to take elements from the existing foundation instead of completely modernizing the brand in a typical way. The most defining feature of the original Fred Segal logo, the “E,” was a major consideration for picking the new logo’s typeface. Inspired by the unmistakable vine covered exterior walls of both Fred Segal stores, a pattern was created using the signature “E” that would mimic a vine. The pattern crawls up the sides of the boxes and bags just as the vines do, making them distinctly Fred Segal. The shopping bags which come in three sizes were inspired by 1960s bowling bags, referencing the decade the store was founded. http://www.lizadixon.com/Elevate-Magazine http://www.lizadixon.com/following/lizadixon.com/Elevate-Magazine Wed, 24 Feb 2010 14:53:46 +0000 LUSTRE 282467 National Addy Awards Finalist. <img src="http://payload.cargocollective.com/1/0/13662/282467/elevatetitlepage_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevatetitlepage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevate3issues_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevate3issues_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevatelettertoeditor_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevatelettertoeditor_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevatetableofcontents_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevatetableofcontents_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevatecolumn1_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevatecolumn1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevate3column2_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevate3column2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevateurilift1_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevateurilift1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282467/elevateurilift2_640.png" border="0" width="640" height="427" width_o="1256" height_o="838" src_o="http://payload.cargocollective.com/1/0/13662/282467/elevateurilift2_o.png" align="left" /> Background A biannual magazine for designers of all fields focused sustainable design was looking for a place in the magazine industry. It features the latest news, events and innovations in environmentally friendly design. Challenge Create three issues of a magazine that it appeals to designers of all fields within two weeks. Solution The name ELEVATE was chosen because of the ever-changing nature of the design field. We must always strive to elevate our standards whether it be personal, societal or environmental, we should always be on a conquest for improvement. http://www.lizadixon.com/1984-Special-Edition http://www.lizadixon.com/following/lizadixon.com/1984-Special-Edition Wed, 24 Feb 2010 14:52:48 +0000 LUSTRE 282460 <img src="http://payload.cargocollective.com/1/0/13662/282460/1984titlepage_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984titlepage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984package_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984package_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984packagedetail1_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984packagedetail1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984packagedetail2_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984packagedetail2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984packagedetail3_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984packagedetail3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984opening1_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984opening1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984opening2_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984opening2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984openingpage_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984openingpage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984part1section1_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984part1section1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282460/1984page2and3_640.png" border="0" width="640" height="478" width_o="1120" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282460/1984page2and3_o.png" align="left" /> Background George Orwell’s 1984 is one of the most popular novels of the last century. A classic in anti-utopian fiction, it tells the story of one man’s struggle to survive in a totalitarian regime where his every move is closely monitored. Challenge Completely redesign the novel and create innovative packaging targeted towards fans of the novel to commemorate it’s 60th anniversary of the release of 1984. Solution Using the powerful themes of the book as inspiration, the packaging for 1984 resembles something straight out of the novel itself. The case is a specially made cardboard box specially treated polyurethane. The official-looking label around it says things such as “Passed Inspection by Thought Police” and bears the logo of the Ministry of Truth. There are a series of numbers we do not understand and text that is blocked out by a black marker. Inside the box lies the newly designed novel that has been disguised by the packaging, as if it has been smuggled to get to the consumer. It has a totalitarian look to it and feels as though it has come straight out of 1984. http://www.lizadixon.com/WD-40 http://www.lizadixon.com/following/lizadixon.com/WD-40 Wed, 24 Feb 2010 14:52:41 +0000 LUSTRE 282459 Addy Award winning print advertisement. <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40titlepage_640.png" border="0" width="640" height="427" width_o="1254" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40titlepage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40ad1_640.png" border="0" width="640" height="426" width_o="1253" height_o="835" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40ad1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40ad2_640.png" border="0" width="640" height="426" width_o="1254" height_o="836" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40ad2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40ad3_640.png" border="0" width="640" height="426" width_o="1255" height_o="837" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40ad3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40splashpage_640.png" border="0" width="640" height="468" width_o="857" height_o="628" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40splashpage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40twitter_640.png" border="0" width="640" height="478" width_o="810" height_o="606" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40twitter_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13662/282459/WD40MMS_640.png" border="0" width="640" height="367" width_o="774" height_o="444" src_o="http://payload.cargocollective.com/1/0/13662/282459/WD40MMS_o.png" align="left" /> Background WD-40 is an American household staple. Founded in 1953, it is a company with rich history rooted in America. The product itself has a nostalgic, heirloom quality. Challenge Create a national advertising campaign for WD-40 to build brand awareness and encourage consumers to look for the product in stores or ask for it by name. WD-40 is already in the majority of American households. It may be used regularly, or it may have been forgotten in the back of a garage cabinet, replaced by a newer, better advertised competitor which does not hold the reputation of quality and tradition that WD-40 does. Solution This campaign is designed to conjure feelings of nostalgia for the history of America as well as WD-40. This advertisement functions as a reminder of this history, which dates back to 1953. Each ad reads, “Finest Quality Since 1953.” The copy on each print ad changes slightly according to each image. The advertisement also invites viewers to visit WD-40.com so that they can get more information, subscribe to social media and MMS alerts. The Twitter page is appropriate for WD-40 so that followers can keep up with company happenings and product uses. The background image is a sepia picture of machinery with a halftone similar to the advertisements. Everyday there is a “Use of the Day” tweet with the tag #WD40. The tag allows Tweeps to search all WD40 tweets. The splash page will appear before the existing home page of WD40.com, emphasized the new campaign look. It will allow visitors to quickly make the connection between the prints ads. It includes a link social media and coupons via MMS alert. The MMS alerts function as scannable coupons. Users subscribe to the alerts and periodically receive these coupons. For example, a user receives an instant 20% off coupon. When they go to the store, all they need to do is present the clerk with their phone which is then scanned to subtract the discount.